Sizing & Measurements
New to the brand, or just haven’t made it to one of our pop-up events yet? Enrico Cuini is dedicated to finding the right fit for everyone, especially those who have previously been labeled “hard to fit”. Just download our ALIA AI app below and get your measurements!
- To download the app from the Apple Store (iOS devices), click here.
- To download the app from the Google Store (Android devices), click here.
Would you buy a bra from a bra company that only sells C cups?
Yet that’s what we do when we buy shoes because shoe sizes only measure length without considering width, volume, or proportion. Designer shoe companies will typically offer only one width. Even the very few that might offer a few widths don’t consider volume (the circumferential measurement of your feet) and no one offers different proportions (wider in front but shorter in length and very flat, for example).
Both of these women measured as 37 length, b
ut they obviously cannot wear the same size.
At Enrico Cuini, we are fanatical about a good fit in heels because they demand a more precise fit. Our ALIA technology also works optimally with a good fit, the foot properly placed over the arches for maximal support. We therefore offer 7 different volumes and proportions PER SIZE.
With various arch heights AND multiple fits, WE have 35 different permutations PER SIZE.
Don’t worry if this is overwhelming to you. You don’t need to decide about the fit you need. After ordering the normal size that you wear, we will send you instructions on how to take pictures of your feet with the closest form to your size (see below) and upload them. Our proprietary AI will analyze your feet and decide on the closest fit for you. In a few cases some of you will need custom sizes for mismatched feet or for being out of the range of even our 35 different options. We will contact you for a virtual fitting to consider your options.
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Since you are here to learn about sizing:
We use European sizing system for length like all other Made in Italy brands. So if you know your size in Jimmy Choo, Valentino, Manolo Blahnik, or Gianvito Rossi choose that size when you order. We double check with your pictures so don’t worry about making a mistake.
If you only know your US size use this conversion chart
US and EU sizes are not equivalent. US and EU sizes scale differently because EU sizes change 3.3mm every half size while in US sizing it changes 4.3 mm every half size. We studied all the misinformation out there on the internet and made our own accurate conversion chart.
Common Mistakes about Sizes:
Buying heels too big. Women think if they buy a larger size it will be more comfortable for them but in a high heel their feet just slide forward , due to the force of gravity, into the tip of the shoes. Going up in size offers more width but also more volume, so there is nothing to block you from sliding forward. You’ll have painful toes and you slip out of the shoes when you buy heels too big. Also big heels make you feel unstable and you end up walking like Frankenstein’s bride.
Buying pumps too loose. As you wear your high heeled pumps the leather will give so you want a snug fit to start, just like your denim.
Buying shoes too short. Some women with really slim feet will buy a smaller length, causing them to fall out of their heels. We see a lot of you out there and that’s why we offer so many different volumes. A lifetime of wearing shoes too short will lead to hammertoes and eventually surgery.